I'm a product designer with 3+ years of experience in fintech. My strengths include pinpointing user pain points, leveraging data to inform design decisions, and balancing UX and business goals.
Work
UIUX
Million Dollar Lottery Experience Design
Designing a prize-winning experience with a 78% conversion rate
Work
UIUX
ETF Choice App Design Iteration
Increasing WAU by 52.9% by adapting to user feedback
Fitness Challenge Website Design
Vibe-coding a website to spice up the competition
Work
UX
Taishin Securities Website Revamp
Curating content to cater to novice investors
Y Art Museum: Pop-up Book Design
Designing a virtual museum to address period-shaming issues in Taiwan
Need a quick glance at selected works?
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Let's hear from my colleagues!
“I appreciate Yi-Ju's attentiveness and dedication in daily work. For example, in the documents provided by the product manager, she actively considers whether the interactive behavior is correct or where the interface can be improved, providing valuable professional suggestions that greatly help optimize the product.”
Dennis Hsu
Senior Product Manager @CMoney
“Yi-Ju doesn't confine herself to the job responsibilities of UI/UX but approaches every software from a broader perspective to plan, design, and solve software or marketing problems.”
Jacky Hsieh
Senior Marketing Specialist @CMoney
“Louie's UI delivery documents are written in great detail and she also helps with product functionality testing. In addition, she is able to balance customer requirements and user experience to design within the current framework that can be implemented by the RD.”
Jerry Lo
iOS Developer @CMoney